When you are looking to expand, sometimes for sale signs will pop up in far off locations that are right next to areas that contain areas that you can explore for treasure. When this happens, you can buy that land right away, without having to bother expanding gradually towards it. Also, build houses as quickly as possible in order to get merchants as quickly as possible, to make as much money as you can.
A good strategy is to build more houses/merchants as soon as you reach the required money and experience level for them. Merchants donā??t take long to pay large sums of money early on in the game.
Complete quests to earn additional money and experience. To view the 'Quests' menu tap on the icon to the left of the screen.
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